E-commerce
A headless commerce rebuild plus performance-marketing overhaul that helped them handle a 4x traffic spike during its festive sale without downtime.
Client: Confidential
4x
Peak traffic handled
62%
Page load improvement
+38%
Blended ROAS
A Retail chain came to us ahead of their biggest sale of the year with a storefront that slowed to a crawl under moderate load. We rebuilt the front end on Next.js against their existing commerce backend, introduced edge caching, and rebuilt checkout to remove three redundant steps.
In parallel, our performance marketing team restructured their campaign account, fixed conversion tracking, and rebuilt landing pages for the top five paid traffic sources.
Results
The new storefront handled 4x normal traffic with no downtime, and blended ROAS across paid channels improved 38% quarter-over-quarter.